The Australian Government have developed an app to help you develop a marketing plan custom-made to make the most of your business in 2016.
MarketMyBiz
Kick off 2016 with by developing a custom-made marketing plan to maximise your business’s potential in the year ahead.
What is it? – a tablet app for iPad, Android™
Who developed it? – Australian government
Where can you find it? – business.gov.au/marketingplan
How much does it cost? – free
This template will guide you through the process of creating a marketing plan.
Developed in conjunction with business experts, it helps you to identify your target market and understand how your product or service meets their needs, as well as your competitors and what your target market believes their strengths and weaknesses are. Then you can position your brand, product and services so your target market sees you as better than or different from the competition.
The app enables you to see at a glance which sections you’ve finished and which sections you still need to complete. You can tailor your plan, removing parts that don’t apply to your biz, and back up your plan by saving it as PDF, emailing it and saving it to the cloud.
Jackey Coyle
