Sombrero – your free e-marketing mobile trainer

The brand new free e-marketing app – Sombrero – provides simple, shareable training tasks that can be completed in a quarter of an hour

Sotrender proudly presents its latest creation – Sombrero, your personal e-marketing trainer. Sombrero is a free mobile app that will turn online-marketing newbies into professionals and help SMEs get new clients, through online channels.

Sombrero debuted on Google Play and Apple App Store in December. It’s a free app dedicated to SMEs and individuals willing to learn e-marketing strategies. Sombrero consists of training plans designed to suit the need of both newbies and people with limited e-marketing experience. Additionally, the tasks and hints are tailored to different brands – incl. food & drink, hospitality & tourism, E-commerce, beauty & fitness – and goals – brand-awareness, website traffic and offline conversion.

Sombrero is a personal e-marketing trainer that not only gives its users personalised tasks, but also monitors their advances and motivates them to perform better. The user can check their progress any time and the app shows goals and the most important indicators, such as growth of fans.

The basic training plan covers such topics as content creation, branding and social-media optimisation, measuring data, customer service, target groups and competition tracking.

As a free app, it’s outstanding in the content it provides. Every training plan comprises of 15-20 tasks. The tasks are designed in a way that they require less than 15 minutes to perform and complete. Thanks to this, Sombrero can be used by SMBs employees who have also other duties in their company. The tasks are also shareable, so duties can be spread out across employees.

Sombrero offers Facebook, Twitter and Instagram training courses as well as a specially designed and exceptional plan for starting out content marketing – effective use of a company blog.

The basic training plan covers such topics as content creation, branding and social-media optimisation, measuring data, customer service, target groups and competition tracking. All the tasks, tips and hints were prepared based on 50 TB of data, gathered over four years by Sotrender.

After a basic course the user knows how to communicate with followers and fans, which content is the best on different social media and how to conduct e-marketing effectively.

Sombrero will introduce more advanced training plans and further app releases in the near future.